Revival House Screenings of ''The Rocky Horror Picture Show''
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Going back to the 1960s, there was a growing trend for movie theatres with very short runs (generally 1 day) of older and more obscure films. These theaters were known as Art Houses (if they played more esoteric films) or Revival Houses if they played a mix of films out of general circulation. When The Rocky Horror Picture Show did not find success in a standard release, it began playing once monthly in theatres in college towns across the country in the US. Beginning October of 1976, Fox paired Rocky Horror with Phantom of the Paradise as a package deal, which became a common one-night engagement at revival houses for many years.
