Flicking your Bic
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An audience at the Tiffany Theater in Los Angeles, Flicking their Bics in September of 1878
In the early days of Audience Participation at The Rocky Horror Picture Show, Audience members would hold up and ignite their pocket cigarette lighters. This was referred to a "flicking your Bic", in response to a long-running ad campaign at the time , advertising Bic brand lighters. As time went on and fire-marshals began to heck in on Rocky Horror screenings, theaters banned the dangerous practice and allowed only flashlights. In recent times, it is more common to see people using a smart phone to participate in the "There's a Light" scene.