Tiffany Theater
The Tiffany Theater was the legendary Rocky Horror theater located on the Sunset Strip in West Hollywood, CA. Built in 1966, the theater opened to new management in March of 1977, and on June 10 of that year, The Rocky Horror Picture Show began playing Friday and Saturday at Midnight, running through March 13, 1983 when the theater ceased to be a cinema.
The address was 8532 Sunset Boulevard, but the building and previously become famous as "77 Sunset Strip," as its original facade served as the front door to the fictional TV detective agency. Located less than a mile up the road from The Roxy Theater where The Rocky Horror Show had first played in the U.S., The Tiffany Theater rapidly became a sought-out destination by Rocky enthusiasts all over the world, and the theater itself gained a well-earned reputation early on as one of the most boisterous venues for Rocky Horror screenings. At its peak, the line began forming before 10 PM, as it was generally sold out long before the doors opened for the Midnight show, creating a need for 2 AM screenings on both Friday and Saturday (and Thursday at Midnight in the summer months). During the height of it's popularity, an average of 1500 people saw The Rocky Horror Picture Show at the Tiffany every single weekend. The Tiffany Troupe was the cast for the theater. The Tiffany Theater closed it's doors on March 13, 1983 after its final screening of The Rocky Horror Picture Show. Artifacts from the lobby were auctioned off that night, including a lobby poster signed by Tim Curry, Susan Sarandon and Barry Bostwick, and Brad's Shorts (really!), a pair of Tightie-Whities, autographed and given to the Tiffany by Barry Bostwick on the 4th anniversary of the Midnight run.
The party atmosphere at the Tiffany's Rocky Horror screenings began out on the street, as early arrival was the only way to guarantee a ticket. The wait to get in was often longer than the movie itself, though the crowd always found ways of entertaining themselves, and being right on the famed Sunset Strip created a lot of excitement in itself. Do-it-yourself merchants walked up and down the line selling badges, t-shirts and bags of rice. By 1979, there were "audience callbacks" going on outside the theater. Sunset Strip traffic moved slowly on the weekends and upon occasion, cars were pelted with rice. The Hollywood location made the Tiffany ground -zero for LA's huge Rocky Horror following, and there were visitors from other theaters all over the world as well as a variety of famous faces in the audience. One night, TV's Kung Fu, David Carradine came to a screening, blazing on acid, and another time, Jane Fonda came in with her daughter and a friend, carrying a bucket of Kentucky Friend Chicken. One of the oddest signings was Bob Keeshan, famous to the world as Captain Kangaroo.
After the current management lost its lease, the Tiffany became a live theater, where a revival of The Rocky Horror Show play in 1999, though it remained empty for over a decade after that venture ceased. The Tiffany Theater was demolished on August 30, 2013 to make way for a block-long multi-purpose high-rise. Although nothing remains on the site, a marker placed on the sidewalk commemorating the TV show 77 Sunset Strip did survive the razing, and a small group of Tiffany alumni helped to save the theater's flashy marquee, which is on display at the Valley Relics Museum in Chatsworth, CA.
