Theater Location: 6523 Hollywood Boulevard, Los Angeles, CA
Theater Open Date: 1931
Theater Close Date: 1986
The Holly Cinema was a theater located on Hollywood Blvd in the heart of "Tinsel-Town." It was essentially a second-run theater, where films went after they had been playing for a while, but still in circulation (something common for the time.) The Rocky Horror Picture Show began playing there on March 20, 1976 when it left the UA Cinema Center in Westwood for a 6 month period. While at the Holly, there were Midnight screenings each and every Saturday, along with the regular 5 times a day rotation, making it the longest uninterrupted, standard release engagement (it played more prime-time dates at the UA Cinema Center before going exclusively midnight-only, but the engagement was broken up, not completely continuous.) The film remained at the Holly until October, when it returned to the UA Westwood as well as starting a run at several other theaters in Los Angeles.
Cinema Treasures