Difference between revisions of "Tim Deegan"
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Tim Deegan was a Vice President of Advertising at [[20th Century Fox]] from 1973 to 1979. | Tim Deegan was a Vice President of Advertising at [[20th Century Fox]] from 1973 to 1979. | ||
| − | The concept of a cult film was new when Deegan was chosen to handle the marketing of ''[[The Rocky Horror Picture Show]]'' | + | The concept of a cult film was new when Deegan was chosen to handle the marketing of ''[[The Rocky Horror Picture Show]]''. Using the model he saw of a growing, loyal audience for John Waters' 1973 ''Pink Flamingoes'' as a midnight movie at the [[Nuart Theater]] in Los Angeles, Deegan took that formula and applied it and applied it to ''Rocky Horror'', with little to no faith from the studio. Deegan envisioned it as it as a midnight movie, and pushed it in that direction from the beginning. His hard work payed off after getting the [[Waverly Theater]] in New York City to book the show at midnight for a weekend in April, 1976. |
Revision as of 17:24, 23 April 2018
Tim Deegan was a Vice President of Advertising at 20th Century Fox from 1973 to 1979.
The concept of a cult film was new when Deegan was chosen to handle the marketing of The Rocky Horror Picture Show. Using the model he saw of a growing, loyal audience for John Waters' 1973 Pink Flamingoes as a midnight movie at the Nuart Theater in Los Angeles, Deegan took that formula and applied it and applied it to Rocky Horror, with little to no faith from the studio. Deegan envisioned it as it as a midnight movie, and pushed it in that direction from the beginning. His hard work payed off after getting the Waverly Theater in New York City to book the show at midnight for a weekend in April, 1976.
